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Lux > Soft Range

It's quite simple really: it's all about pleasure. Lux is committed to creating indulgent skin to provide an exceptional experience in and out of the shower. Lux's aim is to bring the best of beauty to every woman in the world. Lux is infused with products of fine fragrances crafted by the world's best perfume experts. Lux is crafted with amazing, state-of-the-art textures, rich in indulgent ingredients, all designed to exceed consumer expectations. Lux is not just a soap that smells good, it's a fine fragrance you can bathe in.
Lux beauty philosophy
Lux believes that beauty doesn't have to be about hard work, but rather, about pleasure. To bathe in luxurious Lux daily is to come out feeling transformed, feeling on top of the world - inspiring every women to feel irresistible and confident in her own skin every day. Lux simply believes that behaving beautiful is a way of presenting your best face to the world and maximising what you've got. Lux makes it possible for every woman to be beautiful in many gratifying ways.
Lux beauty with facts:
  • Lux is number 1. That's right, Lux is the best-selling beauty soap bar in the world.
  • 1925 was the year Lux launched the world's first mass market beauty soap, "made like the costliest French soap".
  • 600 million women worldwide regularly delight in the superior fragrances and luscious textures of Lux.
  • 12 million Lux products are purchased everyday of every year.
  • 1.5 billion times per day, a Lux product is enjoyed around the world.
  • 400 plus world famous actresses have been the face of Lux to date.
  • 100+ countries across the globe enjoy Lux as their beauty soap.

 Lux is available in five different sensuous fragrances:

Soft touch and Velvet touch
Noticeable softness that can't help attracting glances of admiration. Enjoy the sensation of clean, moisturised and radiant skin with Lux Soft Touch and Lux Velvet Touch. Enriched with the exclusive silk protein extract, a moisturising ingredient known for helping to hold the moisture in the skin, it forms light creamy layer on skin, leaving it feeling soft, smooth and moisturised.

Magical spell
Be enchanting without uttering a single word. A finely fragranced soap infused with renowned designer Anne Gottlieb perfume. This scent is inspired by exotic blossoms at the peak of their bloom and embraced into exquisite fragrance giving you an intoxicating scent that lingers long after you step out of the shower.
White impress
Make the first impressions the ones that last. For beautiful whitening in a soap. With its triple action system, it helps to create an overall white radiant look.
Wake me up
With a touch of cooling menthol for refreshed, beautiful skin. With cooling menthol, mineral salts and seaweed, is your best-kept skin secret, taking it from dull and tired to beautiful and fresh-looking skin.
So why go to any other soap when you can get Lux at your nearest supermarket at an affordable price.

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