THE Bushells Fiji's Biggest Morning Tea is a corporate initiative focused on doing good in the world.
Individuals and businesses are being encouraged to show up in numbers at the event in Nadi this morning — and rally behind the fundraising campaign organised to support the Fiji Cancer Society.
For the eighth consecutive year, the Motibhai Group has promised to match dollar for dollar the amount tallied at the end of morning tea.
Company business development manager Sanjay Kumar said the funds raised would go towards a worthy cause. "We have been associated with the Fiji Cancer Society since 2006,' he said. "Corporate social responsibility programs such as Bushells Fiji's Biggest Morning Tea are part of our group's business strategy and we do realise the importance of our contribution towards economic development while improving the quality of life of society at large."
Mr Kumar said over the years, the group had been generous to various organisations such as Hilton Special School for the Handicapped, United Blind Persons of Fiji, Dilkusha Methodist Girls Orphanage, Fiji National Diabetes Foundations and numerous educational institutions.
Motibhai Group's business development manager Sanjay Kumar (left) with Fiji Cancer Society manager Rajshree Baleisuva and Motibhai directors Kirit and Bhupendra Patel at Bushells Fiji's Biggest Morning Tea. Picture: JAI PRASAD
THE Motibhai Group handed over more than $21,352 to the Fiji Cancer Society at its annual cancer fundraiser in Nadi yesterday morning.
The funds collected from the Bushells Fiji's Biggest Morning Tea, combined with $33,500 from donations placed in specially marked boxes at retail and food outlets across the country, brings the total raised by the Motibhai Group to about $54,800 for this year alone.
Human resources manager Balwant Chauhan said the morning tea alone raised $10,676.20 — the largest amount raised at any Motibhai-hosted fundraiser held at the group's headquarters in Nadi.
"This is a sign that people are concerned about the less fortunate and are willing to come forward and help just as much as we are," Mr Chauhan said "The amount raised from businesses and individuals who turned up was $10,676.20 and we matched it dollar for dollar, which brought the total to $21,352.40."
Motibhai's business development manager Sanjay Kumar also announced a five-year commitment to the Fiji Cancer Society of $75,000 from the group.
"A memorandum of understanding has been signed between the Fiji Cancer Society and Motibhai Group for an additional five years to work on Bushells Fiji's Biggest Morning Tea," he said.